Why publish 3D content on Facebook?
Posted: Sat Apr 19, 2025 7:05 am
Facebook supports textures and lighting, allowing designers to create objects with a rough, shiny, metallic, or even soft appearance, for a hyper-realistic look. 3D posts could be an opportunity for your brand to stand out on this social network.
According to a 2016 study by the Content Marketing Institute , 81% of respondents said that interactive content is more effective at capturing attention than traditional content. We all know that Facebook's algorithm prioritizes content that encourages users to interact, rather than continue scrolling through their news feed.
3D posts are more interactive than other types of Facebook content because dominican republic phone number data users can play and interact with these objects in their News Feed. Some brands, like the ones we're featuring below, even allow users to add 3D images to their posts. One of the best ways to encourage consumers to interact with your brand is to give them the opportunity to create their own content.
3 brands that stand out on Facebook thanks to 3D posts
1# Wayfair shows you how a product can fit into your interior
Wayfair "stages furniture" in its 3D Facebook posts. The online furniture retailer allows users to zoom in, out, and "walk around" a piece of furniture in a virtual interior.
This is the simplest way to use 3D for marketing purposes. You can showcase your product in detail; this presentation is almost as meaningful as a store visit. You'll help your customers visualize their experience by showing them how a service or product can fit into their lives—a fundamental step in the purchasing journey.
Wayfair's use of 3D is ideal for online retailers that don't have physical stores. With the evolution of e-commerce, digital brands must figure out how to get their products in front of consumers to fill this gap in the online shopping journey.
For potential customers, 3D is almost as meaningful as a store visit.
2# Jurassic World allows users to share the most popular characters from the movie
Jurassic World combines 3D and augmented reality so fans can easily generate content. Not to be confused with virtual reality, augmented reality involves placing content in the real world using your smartphone's camera. The principle is similar to Snapchat's augmented reality filters.
Thanks to 3D, Jurassic World fans can get up close to one of Hollywood's most famous velociraptors: Blue.
https://www.facebook.com/JurassicWorld/ ... 8700690672
In this example, users can add a 3D version of Blue when recording a video or taking a photo through the Facebook app. The velociraptor can rotate, roar, and even make noises, making it even more fun for users creating content.
Additionally, user-generated content offers many benefits for brands. It's 35% more noticeable than other media and 50% more trustworthy, according to consumers. When a user shares their own created content on their feed, brands can reach a specific audience and build brand awareness. By adding Blue to their posts, users can promote the film to their friends and family on Facebook—for free.
The content you create can also be shared by users and your brand. You won't have to come up with new ideas because you can reuse the best social media posts.
It's easy to encourage consumers to add their favorite characters to their content, whether they're from a movie, TV series, or video game. This way, you can easily boost your brand's presence on Facebook. Take advantage of the fun of 3D posts and offer your followers tools that will help them create their own content.
3# Coach invites his subscribers behind the scenes
Coach is using 3D to reveal the behind-the-scenes of Fashion Week on Facebook by offering its followers an immersive 360-degree video experience.
By revealing how your business operates, like Coach, you can connect with consumers and create a special connection. You'll showcase the human side of your brand, because until now, the public has only known the polished and presentable version of you you strive to create.
According to a 2016 study by the Content Marketing Institute , 81% of respondents said that interactive content is more effective at capturing attention than traditional content. We all know that Facebook's algorithm prioritizes content that encourages users to interact, rather than continue scrolling through their news feed.
3D posts are more interactive than other types of Facebook content because dominican republic phone number data users can play and interact with these objects in their News Feed. Some brands, like the ones we're featuring below, even allow users to add 3D images to their posts. One of the best ways to encourage consumers to interact with your brand is to give them the opportunity to create their own content.
3 brands that stand out on Facebook thanks to 3D posts
1# Wayfair shows you how a product can fit into your interior
Wayfair "stages furniture" in its 3D Facebook posts. The online furniture retailer allows users to zoom in, out, and "walk around" a piece of furniture in a virtual interior.
This is the simplest way to use 3D for marketing purposes. You can showcase your product in detail; this presentation is almost as meaningful as a store visit. You'll help your customers visualize their experience by showing them how a service or product can fit into their lives—a fundamental step in the purchasing journey.
Wayfair's use of 3D is ideal for online retailers that don't have physical stores. With the evolution of e-commerce, digital brands must figure out how to get their products in front of consumers to fill this gap in the online shopping journey.
For potential customers, 3D is almost as meaningful as a store visit.
2# Jurassic World allows users to share the most popular characters from the movie
Jurassic World combines 3D and augmented reality so fans can easily generate content. Not to be confused with virtual reality, augmented reality involves placing content in the real world using your smartphone's camera. The principle is similar to Snapchat's augmented reality filters.
Thanks to 3D, Jurassic World fans can get up close to one of Hollywood's most famous velociraptors: Blue.
https://www.facebook.com/JurassicWorld/ ... 8700690672
In this example, users can add a 3D version of Blue when recording a video or taking a photo through the Facebook app. The velociraptor can rotate, roar, and even make noises, making it even more fun for users creating content.
Additionally, user-generated content offers many benefits for brands. It's 35% more noticeable than other media and 50% more trustworthy, according to consumers. When a user shares their own created content on their feed, brands can reach a specific audience and build brand awareness. By adding Blue to their posts, users can promote the film to their friends and family on Facebook—for free.
The content you create can also be shared by users and your brand. You won't have to come up with new ideas because you can reuse the best social media posts.
It's easy to encourage consumers to add their favorite characters to their content, whether they're from a movie, TV series, or video game. This way, you can easily boost your brand's presence on Facebook. Take advantage of the fun of 3D posts and offer your followers tools that will help them create their own content.
3# Coach invites his subscribers behind the scenes
Coach is using 3D to reveal the behind-the-scenes of Fashion Week on Facebook by offering its followers an immersive 360-degree video experience.
By revealing how your business operates, like Coach, you can connect with consumers and create a special connection. You'll showcase the human side of your brand, because until now, the public has only known the polished and presentable version of you you strive to create.