Snapchat Advertising: The Ultimate Guide for Businesses

[sakibkhan22197]

With over 160 million daily active users and 10 billion videos viewed daily, Snapchat has a highly engaged audience whose growth can no longer be ignored.

In this comprehensive guide to Snapchat advertising, you'll learn how to use the platform's ad network to connect with your fans and build your brand identity.

#1 – Why advertise on Snapchat?
Snapchat is a key platform for brands whose target markets match the demographics of its users .

According to consulting firm Millward Brown, 88% of users who were recently guatemala phone number data exposed to ads for men's deodorant on Snapchat are between the ages of 13 and 34, which is in line with the company's target age group . This isn't surprising, given that 86% of Snapchat users in the US fall into this age group. In fact, Snapchat is used by 41% of American youth aged 18 to 34 every day.

Brands have several ad formats to share their messages within Discover content or across Snapchat Stories (to learn the differences between these two options, check out the Snapchat Getting Started Guide ). Interactive options like Sponsored Filters and Geofilters are an integral part of the Snapchat user experience and encourage users to share brand content with their friends and even on other social channels.

If your ads feature high-quality audio, it's one more reason to run your ad campaign on this network. While 85% of videos posted on Facebook are viewed without sound, 60% of video ads on Snapchat are viewed with sound .

Now you know why you should consider integrating Snapchat into your digital advertising strategy. Let's take a look at the different ad formats offered by the platform.

#2 – The different types of advertising on Snapchat
1. Snap Ads
A Snap Ad is a video of up to 10 seconds in length, which allows you to include additional information that users can access by swiping up on the screen.

These additional elements can be more detailed content, for example, longer videos (up to 10 minutes) or articles. This option also allows advertisers to offer a lever of interaction with Snapchat users by even offering them the possibility of purchasing services directly, through an app installation page or a mobile site that they can access without leaving the Snapchat app.

Snapchat recently also introduced Video Clips , which combine 10-second video segments played one after the other to create a longer video.

2. Sponsored filters
Filters are a key part of Snapchat's appeal, allowing you to add dog ears or incorporate a rainbow into your video.

Sponsored filters appear directly in the "filters" menu to encourage users to use them as easily as others. Users can then post the created Snap to their Story, save it to Snapchat Memories, or send it to their friends.



3. Sponsored Geofilters
A geofilter is an element that is overlaid on user-created Snaps. As the name suggests, geofilters are usually tied to a specific geographic location, which could include a store, a city, or even a country.

Snapchat Advertising - 2

Image from Snapchat .

By using a sponsored geofilter, a brand can create a custom graphic element that users overlay on their Snaps. This method is proving popular: on average, 40 to 60 percent of Snapchatters in the United States are exposed to each sponsored geofilter that is distributed nationwide.