The 5 best free SEO tools and tips

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Anyone who has or is planning to have a website and wants it to stand out on the World Wide Web should consider SEO. Search engine optimization (SEO) is about getting search engines to rank your website as highly as possible .

Website operators face a choice: Either they commission an agency to handle search engine optimization for them. This, of course, costs money – and often more than once, as SEO requirements are constantly changing. Or they take care of online marketing and the specific SEO requirements themselves. The second option is particularly suitable for bloggers, influencers, self-employed individuals, or small businesses without a large budget. It's even better if they can optimize their website for search engines for free.

There are now many tools available that make SEO easier, some of which are inexpensive or even free. We present recommended free SEO tools that even beginners can use to optimize their website.

Seobility
The Nuremberg-based company Seobility offers numerous free SEO tools on its website. These allow for comprehensive analysis. Some allow three checks per day without registration. After registration, all tools remain free for websites with up to 1,000 subpages.

SEO Check offers a comprehensive website review based on parameters such as meta text, page structure, keywords, linking, and speed. It also displays similar existing websites. Clicking on them provides their SEO check. This is helpful for analyzing competitors.

The most important free SEO tools from Seobility:

Keyword check
Keyword research tool
Ranking check
Backlink Checker
Snippet generator
SEO-Compare – compares two websites
WDF*IDF tool - identifies important keywords for specific search terms
SEORCH
German developer Matthias Hotz's website, SEORCH, offers several completely free SEO tools, as well as some that can be tested for two weeks. Enough for website owners to improve their SEO – free of charge. These include:

The SEO OnPage Check checks a website for errors and problems with, among other things, loading time, mobile friendliness, backlinks, meta description and visibility of keywords
Google rankings answer the question many website owners ask: Where does my website rank on Google for a specific keyword compared to competitors?
Checking the local ranking is relevant, for example, for businesses that want to be found locally.
Ultrasugges t suggests alternatives for a keyword, including for Google, Amazon, eBay and YouTube.
The W -Questions tool finds all questions that users enter about a keyword.
The SEO crawler checks a website for, among other things, “broken” links, URL structure, tags and images.
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Google
What would SEO be without Google? Ever since the internet giant overtook other search engines, SEO has often been synonymous with landing on the first page of Google.

It's only natural that Google itself provides numerous resources and tools that webmasters can use to optimize their websites for search engines for free. It's important to remember that Google's primary goal is to sell ads and generate revenue. Some sources suspect that the Google Keyword Planner only delivers optimal results for Google. Therefore, it's advisable not to rely solely on the internet giant's free SEO tools.

Google Search Console offers extensive analysis and research options. To use these, the website operator must verify their identity as the domain owner. Google then creates reports on topics such as links, usability, performance, search results, sitemaps, and security. While this is very comprehensive, it can be overwhelming for SEO beginners or website operators without the time for extensive SEO analyses.

A simple trick can help you: You use the individual important SEO tools from Google, which are also available outside of the Search Console.

Google Keyword Planner : To use this SEO tool, you need a Google Ads account. You ukraine phone number data can then conduct keyword research and receive search volume and forecasts.
Even without registration, Google offers tools to improve SEO for free, for example:

Test for mobile optimization (responsive design) – however, this can only test a URL, not the entire website.
PageSpeed ​​Inside tests the speed of a page.
Our special tip: Did you know that Google has its own plugin for WordPress sites? Learn more about that in the next section.

WordPress plugins
If you manage your website with the WordPress CMS, you can also integrate free SEO tools directly. There are now many free WordPress plugins available that contribute significantly to optimization, even in the basic version. These allow you to perform on-site optimization, for example—especially for

Headings and links
Snippets
Keywords and focus keywords
Keyword phrases
Text lengths
internal links
Meta descriptions, possibly also specifically for Facebook and other social media channels
Get tips for website search engine optimization – free of charge

Most WordPress SEO plugins also allow you to create sitemaps—these are important for proper Google indexing. Some also offer additional statistics that are displayed directly in the WordPress dashboard.

Recommended WordPress plugins as free SEO tools with many functions include:

All In One SEO Pack – popular and very comprehensive
YOAST – popular and very comprehensive, but without keyword analysis
Google Site Kit – the official WordPress plugin from Google
Since some American plugins have raised doubts about European data protection regulations in the past (keyword: GDPR), webmasters should also keep an eye on them or use a plugin developed and hosted in Europe. For example:

RankMath (from Switzerland, with increasing popularity)
SEO Framework and Extension Manager (from the Netherlands)
SEO Press (from France)
Web host
What many people often don't think about when it comes to free website search engine optimization: Many web hosting providers produce SEO reports as standard. These include data on, for example:

Findability
Visitor numbers
Speed/loading times
Security
Mobile-friendliness (responsive design)
Have you already checked with your provider? You can then use their reports to optimize your own website.

There are many myths surrounding SEO and seemingly even more to-dos. This can quickly lead to losing track and spending money unnecessarily. With our tips for free SEO optimization, we want to make things easier for beginners.