Page 1 of 1

Lead Guru's landing page

Posted: Sun Apr 20, 2025 4:34 am
by suchona.kani.z
HelloFresh
HelloFresh's landing page
I like how HelloFresh's landing page immediately starts the signup process when someone opens it. This clever approach keeps people interested and immediately shows what users can get from their service.

The page breaks down the signup process into multiple steps , which is a great practice for increasing form completion.

Also, notice how the discount offer is displayed in the floating banner . This is a great way to remind people that they are getting a good deal and encourage them to sign up.

What you can learn from HelloFresh: Sometimes you can show users what they’ll get when they buy senegal telemarketing data from you, rather than telling them. HelloFresh does this well by immediately engaging visitors in the signup process.

11. Lead Guru
Lead Guru optimized their squeeze landing page with just one small tweak.

Using OptinMonster, they replaced the regular form with a special button called MonsterLink . This button, when clicked, opens a popup lightbox with the opt-in form.

This is a clever use of the Zeigarnik Effect, a psychological principle that suggests that people are more likely to complete tasks they've already started.

The results were impressive. Previously, 55% of visitors signed up, but with the opt-in popup form, 81.8% of people who clicked signed up. That's a 26% increase overall!

They also added an exit intent popup to capture organic traffic that would have otherwise left without converting. In my experience, this is a smart move to maximize the value of each visitor. It gives you one last chance to turn a missed opportunity into a lead.