3. IMPROVE CONVERSION AND USER EXPERIENCE

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How to identify them? Using crawlers like Screaming Frog or Botify.

It's important to keep in mind that when it's not your website that's causing performance issues, these may be due to the host, i.e., the company that manages your website and the server that hosts it so users can access it.

It's a complete reciprocity. When we kuwait mobile database our conversion rate, we include improvements in everything that offers a better experience to users visiting our website and vice versa. By ensuring a good user experience, we automatically improve our conversion rate and their loyalty to our company or website .

How can we improve our user experience (UX)? The first step is to identify and analyze all the data we have available about our website.

Google Analytics is ideal for this, as it provides crucial data such as user type (age, location, gender, etc.), bounce rate, conversion rate, and abandonment rate. Other advanced analytics tools, such as AB Tasty, can also be used to evaluate user behavior.

When optimizing a website, many companies make the mistake of focusing solely on perfecting a single aspect, such as SEO or usability. They don't even realize that it's essential to tweak and improve every aspect to achieve the perfect balance and ensure a website is efficient.

There are three types of optimization: SEO, technical aspects, and user experience. In digital marketing, we must understand that these work hand in hand, and therefore each must be in tune with the other.

Achieving an optimized website takes time and effort, but all that time invested will surely be worth it.