Set up 301 redirects to get rankings and backlinks

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After evaluating the analysis and adjusting the errors, you should restart the on-page analysis to see what has changed and how. The goal should be to eliminate as many errors as possible that you have control over. If your CMS is restricted or you don't have full access to the backend, it may happen that some errors cannot be corrected. In this case, it's important to be aware that these errors still exist. Consider how you can avoid such things in the future and take appropriate measures. A relaunch could be the perfect time to do this.

Most relaunches also involve changes to the internal link oman cell phone number list structure . To avoid losing important backlinks and rankings with the relaunch, you should exercise great care when setting up 301 redirects .Consider in advance which URLs will change or be removed. It doesn't matter whether you define the redirects using mod_rewrite in your .htaccess file or use a plugin for your CMS – the important thing is that users don't land on a 404 page immediately after the relaunch when they click on a backlink or URL in the Google search results. Inaccessible pages discourage users, which also results in a negative Google evaluation and a deterioration in rankings. Therefore, you should really work with the necessary diligence and double- and triple-check everything.

Conduct an on-page analysis of your current website to obtain a list of internal URLs. This list can then be helpful when planning the redirects you need to set. You'll also learn in detail which internal and external links point to each URL. This allows you to directly adjust the target page of the internal links and avoid unnecessary redirect chains.