If you want to reduce your SEA costs, one approach would be to turn off your ads for keywords with an organic ranking in position 1.
The XOVI Ads tool provides you with a list of all keywords for which we found both ads and organic rankings for your domain. You can find it here:
You can see your organic ranking position and the competitor density, search jiangxi cell phone number list volume and CPC. Ads targeting your own brand keywords can result in avoidable costs. This is because people searching for " fressnapf " generally want to go directly to the provider, not to the competition. A look at the list also shows that with a competitor density of only 20%, there are hardly any competitors running ads targeting your own brand.
Go through the list and review all keywords with organic position 1 rankings. Ask yourself: Is it really necessary or important to run an additional ad for this keyword, or can you save the cost?
How do I find ad keywords without organic rankings?
Now you'll send XOVI to search for all keywords for which we found your ads, but no organic rankings. To do this, stay in the AdWords vs. Organic Search section , but change the filter settings.
How do I find ad keywords with organic rankings?
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