For forever fintech companies were very aligned with digital-native businesses said jeff titterton chief marketing officer at stripe which ventured into brand advertising for the first time in but what were seeing right now is that theyre taking on a broader purview. Their addressable market is continuing to grow which is why you see us showing up in places where we might not have before. Another fintech corporate cards/expense management firm brex has also been spending more on advertising the report added shifting its focus to messaging aimed at businesses of all types and sizes not just startups.
Before i joined brex we never targeted the enterprise audience chile cell phone number list specifically in our out-of-home efforts said scott holden who became the companys chief marketing officer in we really focused on using that medium to sell our corporate card to startups. Then when i joined we launched our out-of-home messaging to be about brex being a unified spend platform. The report noted that fintechs are facing increased regulatory scrutiny especially around their partnerships with banks and issues such as hidden fees.
Last year saw the high-profile collapse of synapse financial technologies ushering in a wave of problems for its clients. There are also hopes bloomberg said that this regulatory pressure could ease under the new trump administration. In other fintech news pymnts wrote last week about the way financial technology companies and credit unions cus are transitioning from competitors to partners. With consumers increasingly demanding seamless banking increases these companies are teaming up to improve efficiency and member experiences.