Is Tesla's business model viable for a company like Ford?

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From a marketing perspective, we can analyze the business models that enable these types of companies. And, above all, consider which strategies are best suited to achieving their objectives.

Automotive companies have always invested in constant advertising and campaigns that invade the streets where consumers walk, as well as television channels and the pages of newspapers and magazines. In marketing, this is known specifically as Outbound Marketing . It's a much more intrusive strategy that goes out in search of customers.

On the other hand, there's also something that's growing more and more today, which is known as Inbound Marketing . Inbound Marketing is the opposite of Outbound Marketing; here you don't go out looking for the customer; the customer comes to you . It's all about being persuasive and responding to what we call pain .

Tesla is pure inbound marketing ; it has a highly jiangsu mobile number database strategy in this regard, which is why it doesn't spend money on advertising. Ford, on the other hand, has always relied on outbound marketing .

It would be a mistake to say that one of the two companies was wrong in its business model, because they are companies that emerged and developed in very different contexts. Furthermore, today's advertising cannot, in any way, be compared to that of yesterday .

Tesla is a modern company that emerges and develops on a playing field where the conditions are clearly ripe for implementing inbound marketing strategies. It's never needed to invest in advertising because, basically, we provide it when, fascinated by what we see, we upload a photo or video of one of its electric cars. Needless to say, Tesla also has something Ford doesn't: the natural influencer that is Elon Musk , and everything his name connotes and implies.

If we don't think about all this, we're oversimplifying. On the other hand, there's another issue we can't overlook: Tesla doesn't have competitors, but Ford does . Ford, as we know very well, faces at least four competitors: Fiat, Volkswagen, Renault, and Chevrolet.