Inbound funnel, how does it work?

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To attract qualified visitors (with the aim of obtaining future customers), you now need to create content. This involves creating and publishing, for example: blog articles, ebooks, photos, videos, etc.

Obviously, you shouldn't create just any content. It must be useful and answer the needs and questions of potential prospects.

This content will aim to generate traffic to your site and therefore attract potential prospects (if your site is optimized for conversion). This creates a huge opportunity because these prospects may one day become future customers if you manage them properly.


The heart of inbound marketing:
customer at the heart of a marketing strategy

As I said before, the customer is at the heart of an inbound strategy. I discovered that you have to adapt and focus your strategy around them. This strategy is made up of 2 elements in my opinion: The customer journey and the experience they will get from it .


The purchasing process is divided into 3 phases:

- Awareness, which is the stage where the prospect expresses their problem. They will do research, consult ebooks, blog articles, etc.

- Consideration is when the prospect has named their problem and will consider different solutions to solve it. I've found that a blog is a good idea to attract them.

- The decision is where the prospect has decided on the best solution for their initial problem. They will compare them and choose the offer that best meets their needs.

Purchase path-1

During these three phases, the customer experience will be very important! It is the result of everything the customer will have felt during their purchasing journey.

If he was satisfied, he will most likely come back and talk about you to his contacts, but on the contrary, if it was bad, you will most likely lose a customer and he will give you bad publicity to his friends and on the internet.

The customer journey is therefore a key shandong mobile number database of an inbound marketing strategy, it should not be neglected!

The inbound funnel allows us to be well-structured in our marketing campaigns. I've outlined three key points I think are important to remember:

· Attract visitors by creating relevant content on your blog and promoting it on social media. It's also possible to run paid campaigns that offer more visibility, but always with the goal of converting visitors.

· Obtain leads by converting your website visitors. To do this, encourage them to leave their contact information through quality content and highlighted with a CTA (Call-To-Action) that will take them to a landing page containing a form and then to a thank you page with what they requested, such as an e-book.

· Convert your leads into customers. You need to support them throughout the customer journey and ensure that the resulting experience is positive for them. Don't hesitate to email or call your leads, and do it quickly!