What are topic clusters?
Topic clusters involve choosing a central page that will be the main content for a topic, to which other "sub-content" will be added as links to complement it. This linking shows the search engine that your central page is THE authority PAGE on the topic. This will make it climb in organic searches, and consequently increase your SEO ranking!
I invite you to watch this short video in thailand mobile database from our partner Hubspot on the subject:
Why should this be the focus of your content strategy?
Of course, we don't talk about the importance of content anymore... It's the basis of inbound marketing! And the future of digital marketing. If you haven't understood this yet, I invite you to QUICKLY read this:
Discover Inbound Marketing!
When done well, content with an authority page can generate huge amounts of traffic that can ultimately fit into the inbound marketing plan (see above).
This is the first step in the inbound process, which is to attract visitors. This works because Google and other search engines will recognize it as comprehensive. Additionally, using internal links to highlight your main content through related or supporting topics adds additional SEO value to the content. It's also an opportunity to demonstrate expertise on the topic. This will help demonstrate your credibility and help build trust with your audience.
The Next (R)evolution of SEO: Topic Clusters
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