In Mailchimp's case, the calls-to-action contrast beautifully with the site's very clean style. You can spot the offer at a glance.
call-to-action-color
Visually, the use of a pictogram is an azerbaijan mobile database that can influence the visitor's action. If the latter is well chosen, it will even allow the Internet user to intuitively understand the action without actually reading the associated text.
But beyond its form and visual appearance, the text on the call-to-action will play a fundamental role. With the best designs in the world and a mastery of what surrounds the call-to-action, if the text doesn't clearly explain the action the CTA will produce, the conversion rate will drop.
The goal is to best describe the action behind the button. Why?
Because as always, the more informed the Internet user is, the more confident they will be and will be able to take action with full knowledge of the facts. Of course, the call-to-action must be quickly understandable . No need to write a paragraph
Using words like "click here" is unnecessary because they don't reflect the type of action that will follow.
Capital letters should also be avoided ! And yet, you might think that capital letters make the text stand out more, but that's not the case. Even if it's larger, the user's eye isn't used to reading in this way. It's therefore a hindrance that's best avoided.
However, text size is important. For the call-to-action to be understood and eye-catching, the text size should be slightly larger than the page text itself.
The text in the call-to-action can also create a sense of urgency in the user. This sense of urgency will further encourage the user to take the desired action. It can be expressed through words like "now," "quickly," or by specifying a deadline, such as "before 6 p.m.," "this Sunday," etc.
On pixmania, the notion of "urgency" was clearly exploited through flash sales. There's a countdown indicating the remaining time as well as an animated alarm clock. Even though these elements aren't included in the call-to-action here, they're an integral part of the conversion strategy.