The guide to mastering TikTok for social media managers

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Brandwatch has just published a comprehensive guide for social media professionals to learn everything about TikTok: tips, best practices, KPIs, advice, and more.

Brandwatch's tips for a successful TikTok strategy. © FellowNeko - stock.adobe.com
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With 700 million users worldwide, TikTok is an increasingly important issue for brands. This social network is the fastest-india mobile database and the easiest place to gain enormous visibility thanks to its unique algorithm. To learn everything about TikTok, its audience, the formats to use, and the strategies to implement, the social media management platform Brandwatch has just released a comprehensive guide.

Check out the TikTok guide for social media professionals

The Importance of TikTok for Brands
In the first part of its guide, Brandwatch looks at TikTok's central role in the web ecosystem and why brands should be interested in it.

First of all, TikTok has a global user base of over 700 million. This is a massive audience that communications professionals can't ignore. In addition to a large audience, engagement on the platform is also very high: users spend an average of 52 minutes per day on the app. And contrary to popular belief, TikTok isn't just for the young; the platform appeals to all age groups.

Optimizing your presence on TikTok
To maximize impact and maintain an effective presence, certain guidelines should be followed. Brandwatch recommends:

Optimizing profiles and CTAs : Take care with your profile, and if possible choose the same username as on your other social networks to strengthen your brand image.
Master the algorithm : Unlike other social networks, the algorithm allows small accounts to benefit from virality and significant visibility by appearing in the "For You" tab. To do this, you will need to create engaging and original content.
Follow trends : TikTok is driven by trends, and it's essential for brands to follow them to achieve maximum visibility.
Interact with your audience: Brandwatch recommends responding to comments, but also duets with other users and interacting with the community. Again, this is a great way to be favored by the algorithm.
Collaborate with influencers: To increase the reach of your content, it can be very interesting to collaborate with influencers, or with other brands.