ChatGPT: Red alert in digital marketing?

[shukla7789]

There's a lot of concern in the world of digital marketing today! And for good reason: Artificial Intelligence is really starting to take over! After DALL-E, a generative artificial intelligence program capable of creating images, ChatGPT is shaking things up. But opinions seem to diverge. While some marketers seem to be delighted, others are more skeptical...

How does ChatGPT pose a real threat to marketing professions?
Developed by OpenAI, ChatGPT is a true israel mobile database and can handle almost any query. It can write blog posts, video scripts, and emails, create your editorial schedule, and create visuals for social media. It can even suggest topics, themes, writing angles, interview preparation questions, and more.


It draws on billions of sources to produce content in real time and in just seconds.

No wonder that just 5 days after its release last November, ChatGPT registered nearly a million users!

This massive upheaval has sparked panic in the digital marketing world. Web editors and community managers—those popular web professions that are hiring—seem to be threatened by this tool.

In a way, you're right to be concerned if you work in this field! 51% of employers plan to reduce their workforce in the sector because of this technology, according to a study conducted by Sortlist among 500 professionals.

And 71% of them believe that this artificial intelligence-based tool could compete with humans and significantly increase productivity . Moreover, some professionals have already recorded productivity gains of between 25 and 50% with this tool, according to the study. Most, for example, are considering using ChatGPT in copywriting.