Setting Marketing Goals in the Metaverse

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In this early stage of the metaverse, it is important to clearly define marketing objectives. At the moment, the emphasis should be more on engagement and less on direct sales, considering that the virtual objects market is still in its development phase. It is important to note that the predominant audience in the metaverse is young and gravitates towards online brazil phone number data entertainment platforms, which offer unique opportunities but also present certain risks.

Identify the most suitable platforms
The next step is to identify the platforms that offer the best opportunities and are the best fit for your brand. There are currently several metaverse platforms, including Roblox, Fortnite, Decentraland, Minecraft, and Meta’s Horizon Worlds . It’s interesting to experiment with multiple platforms to see which ones work best for your brand.

Creating innovative experiences
Consumers tend to perceive brands in the metaverse as innovative. As a result, expectations for innovative experiences are high. Companies need to find the right balance between
advertising
immersive experiences and real-world activations to cement their presence in the metaverse. Collaborating and learning from others, including independent developers and creators already active on the platforms, can be a winning strategy.