LinkedIn now allows you to optimize articles for SEO
Posted: Wed Apr 23, 2025 3:35 am
LinkedIn has just launched new tools designed to optimize an article's description and title to reach more people searching for specific topics. This new feature also comes with new features that allow users to schedule newsletters and highlight them in search results.
In a post published on February 23rd , Keren Baruch of LinkedIn officially announced new features already mentioned at the end of January by Search Engine Land . Intended to improve user visibility and simplify their tunisia mobile database actions , these new features mainly concern the personalization and highlighting of articles and newsletters.
Customizing the title and description of a LinkedIn article
To customize the title and description of your article, and thus help it gain visibility, simply create a new article, go to the publication menu, accessible at the top left, then click on "preferences" (or "settings " , if you are using the English version of the site).
This is where the two famous fields to fill in are located:
SEO Title (limited to 60 characters, including spaces)
SEO Description (limited to 160 words)
SEO Title and Description Optimization of an Article – Source: LinkedIn
New features for LinkedIn newsletters
In his publication, Keren Baruch also announced several new features specifically relating to newsletters, introduced as a reminder in 2021:
Previously reserved for posts, scheduling is now extended to newsletters (and articles) to facilitate publications at the most opportune times.
Newsletter subscription is simplified thanks to a URL or button to insert on LinkedIn or any other site to allow Internet users to subscribe with a single click. The personalized link to insert is accessible in the menu dedicated to newsletter editing.
Newsletters are now displayed and accessible from search results , particularly when searching on the name of the profile that originated the publication.
Personalization of activities displayed on the profile
Finally, LinkedIn has modified the "Activity" section to promote content visibility. Users can choose the content they want to highlight in this section, whether it's images, videos, comments, documents, or newsletters. Haven't noticed any changes yet? Don't worry, this update should be available to all members of the social network in the coming weeks!
In a post published on February 23rd , Keren Baruch of LinkedIn officially announced new features already mentioned at the end of January by Search Engine Land . Intended to improve user visibility and simplify their tunisia mobile database actions , these new features mainly concern the personalization and highlighting of articles and newsletters.
Customizing the title and description of a LinkedIn article
To customize the title and description of your article, and thus help it gain visibility, simply create a new article, go to the publication menu, accessible at the top left, then click on "preferences" (or "settings " , if you are using the English version of the site).
This is where the two famous fields to fill in are located:
SEO Title (limited to 60 characters, including spaces)
SEO Description (limited to 160 words)
SEO Title and Description Optimization of an Article – Source: LinkedIn
New features for LinkedIn newsletters
In his publication, Keren Baruch also announced several new features specifically relating to newsletters, introduced as a reminder in 2021:
Previously reserved for posts, scheduling is now extended to newsletters (and articles) to facilitate publications at the most opportune times.
Newsletter subscription is simplified thanks to a URL or button to insert on LinkedIn or any other site to allow Internet users to subscribe with a single click. The personalized link to insert is accessible in the menu dedicated to newsletter editing.
Newsletters are now displayed and accessible from search results , particularly when searching on the name of the profile that originated the publication.
Personalization of activities displayed on the profile
Finally, LinkedIn has modified the "Activity" section to promote content visibility. Users can choose the content they want to highlight in this section, whether it's images, videos, comments, documents, or newsletters. Haven't noticed any changes yet? Don't worry, this update should be available to all members of the social network in the coming weeks!