If you don't know me, my name is Herbert Gonçalves , I'm a Delivery specialist with over 7 years of experience in the market and I'm here with the mission of giving you easy, clear and objective tips to improve your Delivery menu.
Index
The 5 biggest mistakes in digital delivery menus
1- Polluted Menu
2- Lean Menu
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3- Outdated Menu
4- Menu without Photo
5- Promote Products
The 5 biggest mistakes in digital delivery menus
When it comes to delivery, the menu is the most important tool for converting customers and increasing sales. However, many delivery owners make mistakes with their digital menu that can negatively affect the performance of their business. Let’s find out what these mistakes are and how to avoid them.
1- Polluted Menu
Having a cluttered, confusing and disorganized menu distracts visitors' attention and makes you lose sales.
When your menu is difficult to understand and find items, customers will become frustrated and may give up on ordering. Make sure your menu is easy to read and well-organized, with a good structure, clear categories, and detailed item descriptions.
Don't start the menu with drinks, especially not the most expensive options.
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Test for 10 days
Name
Name
Enterprise
Enterprise
E-mail
E-mail
Telephone
Telephone
Monthly billing
I don't know
Number of orders per day
I have no orders yet
2- Lean Menu
Offering too many food options. Having too many options may seem like a good way to attract customers, but it can actually overwhelm the customer and make it harder for them to make a purchase decision. Carefully select the dishes you want to offer and limit the number of options in each category.
Believe me, your customer doesn’t want variety! They want good options, well-known, well-designed and very attractive. Make your customer’s life easier and especially the purchasing process.
Even if you have the best photos, descriptions, combos and promotions, if your menu has too many items, it will make the customer unable to make up their mind and end up buying from your competitor.
3- Outdated Menu
Not updating your menu regularly can lead to customer ukraine phone number data frustration and loss of money. Your menu should be updated regularly to reflect changes in prices, ingredients, and food availability.
Make sure that the information on the menu is accurate and updated regularly to avoid frustration: the customer looks at your menu, falls in love and goes crazy for a certain dish, completes the purchase and suddenly receives the message that the product in question is out of stock.
There is nothing more frustrating than this.
To avoid not updating your menu regularly, set a schedule for regular updates and make sure the information on your menu is accurate and updated on a daily basis.
4- Menu without Photo
This is without a doubt the biggest mistake, in fact, a major problem in the delivery market. Everyone knows that it is mandatory to have photos on the delivery menu, but still, many entrepreneurs make this mistake.
When buying clothes, shoes or a phone online, would you buy a product online without seeing the photo? I bet not, if your delivery customer thinks the same way.
And many people even know the importance of photos, but since they have “100 dishes on the menu” they end up getting lazy or being the “Tight-fisted entrepreneur” who refuses to take photos of the dishes so as not to waste supplies and waits to go around asking to take a photo of the customer's product.
Don't be that kind of entrepreneur.
5- Promote Products
Not highlighting your best-selling items or not highlighting items strategically will cause your menu to underperform.
Customers don’t always have time to read the entire menu, so it’s important to highlight the most popular and best-selling items. This helps increase sales and makes the purchasing decision easier for the customer.
Or, at best, understand that there is a waiter in the restaurant, but there is none in your delivery service. When a new customer comes to your menu, when you promote your best products, whether they are the best sellers or some strategically selected items, this customer realizes that there are your best suggestions and this ends up facilitating the selection and purchase process.
Want to see more tips? Cardápio Web has a menu analysis mentoring session with Herbert Gonçalves. Sign up to get access !
Errors in the digital menu
I hope these tips have opened your eyes so that you can structure your menu in the best possible way, increasing your sales and making your business grow more and more.
To start your sales via WhatsApp , it is ideal to use a digital menu. There are several on the market, each with its own characteristics, but the Web Menu currently offers the best cost-benefit ratio on the market.
And if you are interested in learning more about Cardápio Web, talk to a consultant and get a special discount . Enjoy!