Nidec, a global leader celebrated for its electric motors, is purposefully undergoing a strategic metamorphosis to mirror the broad and diversified industrial technology footprint of Bosch. This ambitious transformation is detailed in Nidec's "Vision 2025" and a long-term goal of achieving 10 trillion yen in consolidated sales by FY2030, with a significant portion earmarked for growth in new sectors.
A cornerstone of Nidec's evolution is its aggressive expansion into the electric vehicle (EV) market. They are heavily investing in and producing "E-Axle" integrated traction motor systems, aiming for a commanding 40-45% global market share by 2030. This direct challenge to established automotive suppliers signifies a shift towards becoming a comprehensive mobility solutions provider, akin to Bosch's pervasive presence in the automotive industry.
Beyond EVs, Nidec is significantly bolstering its portfolio in sustainable telegram data infrastructure and energy solutions, including developing and deploying wind power generation systems and Battery Energy Storage Systems (BESS). Recent acquisitions, such as the Chinese scroll compressor manufacturer (now Nidec Scroll Technology, as of July 2025), further extend their reach into air conditioning and heat pump markets, reflecting a strategic move into energy-efficient solutions for various applications.
Nidec is also making considerable inroads into industrial automation, robotics, and smart factory technologies, leveraging its motor and control expertise to offer comprehensive system solutions. This diversification, fueled by both organic innovation and a proactive M&A strategy, is systematically reshaping Nidec from a specialized component manufacturer into a multifaceted engineering and technology company, truly embracing the model of a globally diversified industrial giant like Bosch.