How To Incorporate Gamification Into Your Strategy

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Do you remember that episode of Seinfeld in which Elaine was determined to fill up a punch card by eating terrible sub sandwiches so that she could earn a free one? Although this example is derived from fiction, it’s not too far off from the effect gamification has on us in real life. No matter how minuscule (or terrible) the reward is, our brains still urge us to ‘play,’ thus making gamification such an effective strategy in the marketing arena.

Adding gamified elements can be as simple as having the user spin a specific database by industry wheel or virtually scratch off an image to reveal a prize. Building these types of marketing campaigns is easier than you think. Some products on the market allow you to set this up without the help of a developer. In the list below, I’ve included examples of simple gamified giveaways, gamified instant win giveaways, and a few quizzes. These examples were built with the contest and giveaway platform ShortStack. Each example is linked to a template to help you get started.