Influencer Marketing
Posted: Sat Jul 12, 2025 5:45 am
In this infographic, learn more about influencer marketing and affiliate marketing, as well as utilizing customer reviews to mimic the impact of word-of-mouth exchanges and ultimately boost sales for your brand.
Influencer Marketing is when brands pay celebrities or creators with a strong social media following for product placements or endorsements. Although a paid celebrity may not be the same as a friend or acquaintance raving phone number lead about a product they love, 92% of marketers believe this form of marketing is an effective way to boost sales.
If you’re looking to jump on the influencer bandwagon here are a few tips to get started:
Find influencers who align with your brand. For example, a company selling gear to outdoor adventure seekers wouldn’t want to hire an influencer who’s known for their fashion critiques or reviews on the best brunch spots.
Give the influencer a unique offer code or link to share with fans. This will allow you to track the ROI of your marketing investment.
Influencer Marketing is when brands pay celebrities or creators with a strong social media following for product placements or endorsements. Although a paid celebrity may not be the same as a friend or acquaintance raving phone number lead about a product they love, 92% of marketers believe this form of marketing is an effective way to boost sales.
If you’re looking to jump on the influencer bandwagon here are a few tips to get started:
Find influencers who align with your brand. For example, a company selling gear to outdoor adventure seekers wouldn’t want to hire an influencer who’s known for their fashion critiques or reviews on the best brunch spots.
Give the influencer a unique offer code or link to share with fans. This will allow you to track the ROI of your marketing investment.