The Number of Marketing Contacts
Posted: Sat Aug 09, 2025 8:14 am
The core of HubSpot's pricing is based on marketing contacts. These are the individuals you actively market to. This includes those you send emails to. It also includes those you target with ads. HubSpot counts each unique contact. Even if they are in your database multiple times. The free plan has a limit of 200 marketing contacts. The paid plans start with a certain number. You need to pay more as your list grows. It's important to manage your contacts effectively. Remove inactive contacts. This can help you stay within your budget.
The Features Included in Each Plan
Each HubSpot email marketing plan offers different features. The free plan includes basic email creation and sending. The Starter plan adds more automation and the removal of HubSpot branding. The Professional plan includes advanced automation, A/B testing, and more detailed analytics. The Enterprise plan offers the most comprehensive features. This includes predictive lead scoring and dedicated support. Consider which features are essential for your marketing goals. This will help you choose the right plan. Don't pay for features you don't need.
Additional Add-ons and Their Costs
HubSpot offers various add-ons. These can extend the functionality of your chosen plan. For example, the Marketing Hub Enterprise add-ons offer more advanced reporting. They also offer deeper integrations. Sales Hub add-ons can enhance your sales efforts. Service Hub add-ons improve customer support. Each add-on has its own pricing structure. These costs are added to your main plan cost. Evaluate whether these add-ons are necessary for your business. They can provide significant value. But they also increase your overall expense.
Comparing HubSpot's Pricing to Competitors
It's wise to compare HubSpot's pricing with other email marketing platforms. Some popular alternatives include Mailchimp, Sendinblue, and ActiveCampaign. Mailchimp also offers a free plan. Their paid plans vary in price telemarketing data based on contacts and features. Sendinblue is known for its more affordable pricing. They offer various plans with different email send limits. ActiveCampaign is strong in automation. Their pricing depends on the number of contacts and features. HubSpot's pricing can be higher than some competitors. However, it offers a comprehensive suite of marketing tools. These tools are integrated into one platform. Consider the overall value and integration when comparing prices.
Mailchimp's Pricing Structure
Mailchimp is a well-known email marketing platform. They offer a free plan with limited features. Their paid plans are based on audience size and features. Mailchimp has different tiers, such as Essentials, Standard, and Premium. Each tier offers more features and higher sending limits. Their pricing can be more straightforward for some. However, costs can add up as your audience grows. Compare their features with HubSpot's to see which fits your needs.
Sendinblue's Pricing Structure
Sendinblue is often considered a more budget-friendly option. They offer various plans based on the number of emails you send per month. Their tiers include Free, Lite, Premium, and Enterprise. Even their lower-tier plans offer a good range of features. This makes them attractive to small businesses. While their feature set might not be as extensive as HubSpot's in some areas, their pricing can be a significant advantage.
ActiveCampaign's Pricing Structure
ActiveCampaign is known for its powerful automation capabilities. Their pricing is based on the number of contacts and the features you need. They offer plans like Lite, Plus, Professional, and Enterprise. Each plan unlocks more advanced automation and integrations. If automation is a top priority, ActiveCampaign is a strong contender. However, their pricing can be similar to or even higher than HubSpot's for certain features.
The Features Included in Each Plan
Each HubSpot email marketing plan offers different features. The free plan includes basic email creation and sending. The Starter plan adds more automation and the removal of HubSpot branding. The Professional plan includes advanced automation, A/B testing, and more detailed analytics. The Enterprise plan offers the most comprehensive features. This includes predictive lead scoring and dedicated support. Consider which features are essential for your marketing goals. This will help you choose the right plan. Don't pay for features you don't need.
Additional Add-ons and Their Costs
HubSpot offers various add-ons. These can extend the functionality of your chosen plan. For example, the Marketing Hub Enterprise add-ons offer more advanced reporting. They also offer deeper integrations. Sales Hub add-ons can enhance your sales efforts. Service Hub add-ons improve customer support. Each add-on has its own pricing structure. These costs are added to your main plan cost. Evaluate whether these add-ons are necessary for your business. They can provide significant value. But they also increase your overall expense.
Comparing HubSpot's Pricing to Competitors
It's wise to compare HubSpot's pricing with other email marketing platforms. Some popular alternatives include Mailchimp, Sendinblue, and ActiveCampaign. Mailchimp also offers a free plan. Their paid plans vary in price telemarketing data based on contacts and features. Sendinblue is known for its more affordable pricing. They offer various plans with different email send limits. ActiveCampaign is strong in automation. Their pricing depends on the number of contacts and features. HubSpot's pricing can be higher than some competitors. However, it offers a comprehensive suite of marketing tools. These tools are integrated into one platform. Consider the overall value and integration when comparing prices.
Mailchimp's Pricing Structure
Mailchimp is a well-known email marketing platform. They offer a free plan with limited features. Their paid plans are based on audience size and features. Mailchimp has different tiers, such as Essentials, Standard, and Premium. Each tier offers more features and higher sending limits. Their pricing can be more straightforward for some. However, costs can add up as your audience grows. Compare their features with HubSpot's to see which fits your needs.
Sendinblue's Pricing Structure
Sendinblue is often considered a more budget-friendly option. They offer various plans based on the number of emails you send per month. Their tiers include Free, Lite, Premium, and Enterprise. Even their lower-tier plans offer a good range of features. This makes them attractive to small businesses. While their feature set might not be as extensive as HubSpot's in some areas, their pricing can be a significant advantage.
ActiveCampaign's Pricing Structure
ActiveCampaign is known for its powerful automation capabilities. Their pricing is based on the number of contacts and the features you need. They offer plans like Lite, Plus, Professional, and Enterprise. Each plan unlocks more advanced automation and integrations. If automation is a top priority, ActiveCampaign is a strong contender. However, their pricing can be similar to or even higher than HubSpot's for certain features.