” That Statement—"Nothing Happened"—is Your Negative Outcome. People Want to Know Why. Overall Theme Your Overall Topic is a Bit Like a Category Title on Your Blog. In the Context of Weight Loss, It Might Be Dieting, Exercise, Motivation, or Calorie Counting. The Overall Topic Could Also Be the Main Subject Related to Your Business: Weight Loss. The General Subject Line Might Look Something Like This: “weight Loss: What You’re Doing Wrong.” You’ve Clearly Stated the Subject Line So People Know What to Expect.
It Keeps Us Up at Night and Forces buy belgium cell phone number list Us to Think Things Through More Thoroughly. A Controversial Topic Headline Might Be Something Like: “iifym Doesn’t Work.” This is Controversial Because Many People Follow the "if It Fits Your Macros" Approach to Weight Loss. You're Taking a Controversial Stance and Saying That Doesn't Actually Work. Just Be Prepared to Back Up Your Controversial Opinion. Target Market When the Compelling Email Subject Line Formula Asks Your Target Market, They Are Looking for the People Who Are Most Likely to Buy Your Product.
You Are Naming Them. Following My Theme, a Target Market Subject Line Might Look Like This: “fad Dieters: Here’s What You’re Doing Wrong.” You Are Calling Out to a Specific Group Within Your Target Audience, People Who Might Be Interested in Buying Your Product. Doing So Helps You Speak Directly to Your Readers, as if You Can Read Their Minds. Common Objections Wherever There is a Goal or Pain Point, There Will Always Be Opposition.