Latest campaigns and real thought leadership examples: Spring 2024

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Explore our latest collection of pioneering thought leadership campaigns, where dynamic storytelling meets strategic and intelligent insight. This showcase, brought to life by some of the most recognisable brands in thought leadership, covers critical business themes such as the energy transition, AI and the future of transportation.

Each campaign stands out for its creative approach to shedding new light on list of bahamas cell phone numbers these sought-after topics, with story-first assets spanning compelling editorial, comprehensive in-depth reports, and engaging audio and video content – all crafted to not only inform audiences, but to inspire action and create positive brand associations.

Dive into our biggest thought leadership launches last quarter:

Thought leadership examples and campaigns
Closing the AI Trust Gap
Workday

In 2023, FT Longitude and Workday conducted a survey of over 1,300 business leaders and 4,000 employees worldwide to power their flagship report on artificial intelligence and machine learning. Building on the same data, the new programme focuses on closing the trust gap in the implementation of AI.

This extensive report discusses the need for regulation, addresses AI incidents, and explores automation’s role in transformation. The survey found that there is still a lack of trust in AI, especially among employees. This could be fuelled by the clear uncertainty about the business approach to AI implementation and governance.

ACTIVATION: The findings build on an earlier report on AI, and help form a real bedrock of expert insight on the burgeoning topic of AI and machine learning. The findings are also distilled into three key takeaways, an infographic and video all hosted on the landing page.



The Work We Want
World Employment Confederation

The World Employment Confederation’s The Work We Want campaign reveals significant findings from a global survey that maps current and future employment trends. By gathering insights from diverse stakeholders in various industries, the methodology ensures a rich, comprehensive dataset.

The findings advocate for a labour market that is more inclusive, secure, and professional, providing a snapshot of collective aspirations and challenges. The results can be used to shape policy proposals, aiming to influence global labour standards and enhance workplace environments.