The online shopping market has boosted more than ever but is still left with something that needs to be improved to provide a full sensory product experience. However, many brands are successful in giving their customers a feature to try on their products virtually. Where the customers can try on clothes, try lenses, or see for themselves just how big a couch looks in a room.
Through augmented reality (AR), you can give your customers more complete information about your products from the comfort of their own homes. If you are looking for Shopify e-commerce development services, integrating AR can significantly enhance your online store’s user experience.
From this blog, let’s understand what augmented reality is and how it helps e-commerce businesses boost their growth.
What is Augmented Reality (AR)Shopping?
Augmented reality in the online shopping industry allows customers to try on products through their handy devices like mobile phones, tablets, etc.
AR can be used to give customers the impression that they are interacting with things in a physical store or to show them how products will seem in their homes or, in the case of fashion, on their bodies.
Because AR enables consumers to engage in pre-buying behaviors like digitally experimenting on clothing or makeup or overlaying furniture into a living environment to judge its size and appropriateness with the rest of their home furnishings, it lends itself to marketer applications.
How Brands are Using Augmented Reality?
1) Try-on Solution Before Buying
Augmented Reality (AR) lets online shoppers preview products in their reason to take our service environment, helping them make informed purchase decisions upfront. This reduces returns and increases customer satisfaction. It’s especially useful for trying on clothes, testing makeup, accessories, and eyeglasses virtually.
2) Visualise Products in Your Space
Wondering how that couch will fit in your living room? With AR, customers can see true-to-scale 3D models of products in their own space before buying. For example, the app allows users to preview how their couches will look in photos taken on their iPhones and iPads.
3) Interactive User Guides
Complex products often come with a learning curve. AR user manuals provide interactive, on-screen guidance, making it easier for customers to understand how to use software, websites, or applications. These guides use AR to overlay instructions directly onto the product in real-time.
4) Fun Social Media Filters
Social media platforms like Instagram and Snapchat use AR filters to let users try products virtually. Brands leverage these filters to showcase new products, increase engagement, and create memorable interactions with their audience. The novelty and interactive nature of AR filters can differentiate brands and drive social media sharing.