Understand How to Spot Critical Issues in Your Sales Funnel

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Take two customers: one that’s coming to your website from a LinkedIn post and one that found you via a keyword search on Google. The LinkedIn user likely won’t ever make a purchase, as they’re interested in a job and not the products or services you offer. However, the customer that did a web search for what you’re offering might. By using tracking to segment users in this type of fashion, you can see where each category of customer enters the sales funnel and their likelihood of ultimately making a macro conversion.


3. Ultimately, the biggest job of macro and micro conversions is to give you enough data to make highly norway telegram number list accurate assumptions about your sales funnel. Again, this information is crucial in giving your digital marketing team clues in what is working well and what is falling flat with your campaigns. Learning how to spot these issues based on data takes time, but knowing the context behind these metrics when analyzing your information can really be a quick way to make improvements for the better over time.


ROCK CONTENT MAGAZINE The pillars of data-driven marketing Wrap Up: Increasing Lead Generation with Conversion Metrics Tracking micro conversions is a good way to fine-tune your campaigns for better overall results. After all, when you know what your clients are doing within your sales funnel, you can make adjustments that best reflect their needs. The end result? More macro conversions, like eCommerce sales, quote requests, sales calls, and other inbound marketing goals.