When Google first announced these changes, marketers

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You can download the magazine here, it’s completely free! Good reading! Google Gives Third-Party Cookies Another Year. Is It Safe To Also Postpone Your Worries? Alina Neves Alina Neves Aug 11, 22 | 4 min read ✓ Human crafted content Updated: August 11, 2022 google postpone third party cookies Need content for your business? Find top writers on WriterAccess! Try for free In September 2021, Google announced the deprecation of third-party cookies in Chrome by 2023. But, plans changed, and they are delaying the deprecation by another year, aiming to start phasing them out in 2024.


Were a little insecure and uncertain about the end of the third-party cookies. How could digital buy russia telegram database and paid strategies possibly work without data? The good news is that you’ll have more time to calmly measure the consequences of these changes on your digital strategy, and be prepared when the time comes. But, even with that, it’s time to create some tactics for you to be in a better position when it comes. I’ll go deeper into that. What Are Third-party Cookies? First things first, it is important to understand what third-party cookies are, so you can measure the impact on your strategy and be prepared to embrace these changes.


Remember when you’re navigating through the internet, and then the same ad keeps showing up, even when you’re on a completely different website? Well, this is due to the third-party cookies. Basically, third-party cookies are all the information provided by open data providers that register and share statistics about the behavior, habits, and preferences of customers, from different purchasing channels. Google Ads, for example, is an advertising service that uses this kind of technology to monitor and track user behavior, and with this information, they are able to target advertising about the same product on different websites.