The importance of a professional graphic charter

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In a world where competition between companies is omnipresent, it is essential to stand out and make your difference. This is where the professional graphic charter comes in , a true visual identity that must allow your brand to easily stand out and reflect its values.


The graphic charter, or design guidelines, is used to define all the visual ceo email lists elements that make up a company's brand image: logo, colors, typography, icons, etc. It is used as a basis for creating all communication media (website, brochures, posters, business cards, social networks, etc.).

Harmony in communication
By strictly respecting this graphic charter, you guarantee a uniform and coherent formatting of all your communication media, and therefore, better memorization by customers . A striking example is that of colored logos: some brands are so well anchored in our minds that their simple color is enough to remind us of them!

The affirmation of a strong identity
Its role goes beyond simple aesthetics; it is one of the pillars of your overall communication and marketing strategy. Through the elements that compose it, the graphic charter tells the story of your company, its values ​​and helps to strengthen the link with your target. A strong visual identity will contribute to the anchoring of your brand.