A communication action always takes into account four essential elements

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External communication is thus one of the pillars of a company's brand image, and is characterized by communication actions of a company towards its external partners. The tools and sources used for external communication can be multiple: paper, internet (social networks, online advertising), television, radio, press, etc.

Unlike internal communication, the objectives of external communication owner/partner/shareholder email lists are very specific: recruiting and retaining new customers.



The objective of communication: it can be to increase turnover, awareness, develop the customer portfolio, etc.
The channel used: it defines the means used to communicate (media, social networks, etc.)
The target audience: the audience intended to receive the message
The medium: it corresponds to the means of transmitting the message
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Internal communication: informing within the company.
Internal communication is defined by communication actions carried out within an organization.