How to close a pick-up point: step-by-step instructions

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Opening a pick-up point requires significant investment: money, time, and effort. But what to do if the pick-up point is not profitable or barely stays afloat? In this guide, you will learn how to minimize losses and close the pick-up point correctly, following a proven methodology for each marketplace.

Ilya Budishevsky, founder of BudiGroup and resident of Club 500, shares his experience on how to close a pick-up point (PP) on Wildberries, Ozon, Yandex Market without unnecessary costs and difficulties.

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Content

How to understand when it is time to close a pick-up point
What are the same belarus phone number lead closure rules for all pickup points?
How to close a Wildberries pickup point
How to close Ozon pickup point
How to close a Yandex Market pickup point
What are the difficulties of closing pick-up points?


How to understand when it is time to close a pick-up point
I will give you the top reasons why order pick-up points have to be closed most often :

Errors in choosing a location.
Errors in operator motivation.
Force majeure circumstances.
Our own experience, as well as an analysis of the work of other players in the market, clearly shows that in most cases, pick-up points become problematic precisely because of errors at the planning stage and selection of the location.

Of course, each of the marketplaces offers its potential partners a set of preferred locations. But relying solely on these recommendations would definitely be a mistake.

The thing is that quite often marketplaces include in the list of recommended zones zones that already have operating pick-up points overloaded with orders. But high customer activity may well be temporary. A new pick-up point will open, share the falling traffic with the existing one, and as a result, both will be at risk of going into negative profitability.

To avoid this, it is necessary to study the situation on the spot. This method also does not provide a 100% guarantee, but significantly reduces the likelihood of an error when choosing.
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