Cover letter: be impactful from the introduction!

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Include the recruiter's contact details (on the right) and your own (on the left) at the top.
Include in the subject line a reminder of the job offer reference
Add personalization: Address your mail to Mr. or Mrs. X or to a specific department (usually human resources if you don't have a name)
Use a font size of at least 10 points
If you apply online, always attach a cover letter in PDF format to your application.
Have your mail proofread so that you don't miss any spelling mistakes.
Search for information upstream
In order to make your cover letter more personal and not canadian ceo email lists “standard and general”, take the time to research specific information about the recruiter. Your contact must understand that you have taken the time to take an interest in their company in order to better understand the challenges of the position. Even when applying for a job through a recruitment agency, this step is essential.

Go to the recruiter's website and note down all the information you can use to intelligently enrich your letter. This could be founding elements of their corporate culture, values, recent innovations, etc. Also use search engines to consult the latest news from the company if there is any.


Unsurprisingly, you probably know that a recruiter sometimes receives more than a hundred applications for a single job offer. He must therefore maximize his reading at the time of pre-selection. It is estimated that 30 seconds are spent on an application before reading the next one. So how can you retain the reader's attention?