Using infographics in an email marketing campaign

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To increase user engagement in your email campaign in 2024, make video one of the visual content to include in your emails.

It could be a demo video showing an amazing feature of your product or a video about how your product can solve your audience's problem.


Adding Videos to email campaigns
The great thing about adding videos to your email campaigns is that it increases your email forwarding/sharing rate. When your audience likes a video they've seen in your email, they israel whatsapp tend to forward it or share it with their friends, just like they do on social media platforms.

Fortunately, many email marketing software supports embedding videos in emails. These can be YouTube videos or videos hosted on other platforms such as Vimeo or Wistia.

I recommend YouTube videos because users are familiar with the platform and can easily engage once they see them.

Additionally, embedding videos in your email campaigns can drive traffic to your YouTube channel. It’s like using one stone to kill two birds.

Try illustrations if you feel that videos, images, or infographics are not enough to explain an important point in your email. It can be an artist's drawing, a photograph, or a collage to represent facts and details.


Illustration - Explain an important concept
They lead the audience, especially those who do not like to read, to take a desired action.