Key Business Acquisition Specialist

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3. Paid ads offer straightforward ROI measurement. Because it’s easy to attribute sales, measuring ROI is also very straightforward with paid marketing. With time and some basic analytics, you learn how many clicks you have to pay for before one of those clickers becomes a sale. You know the average sale amount that results from that click, so you can do the math to get a basic ROI. 4. Paid marketing is fast and easy to set up. Paid ads are fast and easy to set up. That’s not to say that it’s easy to create and sustain successful digital marketing ad campaigns.

But the tools on Google AdWords, Facebook, Instagram, and other afghanistan whatsapp phone number ad platforms make it very easy to get set up and start earning impressions across devices. Even if creating ad copy, imagery, or landing pages isn’t your strong suit; it’s simple and cost-effective to outsource those things to content creators who understand how to attract, compel, and convert through words and images targeting customer intent. 5. PPC plays nice. PPC is not exclusive or prohibitive. It’s easy to incorporate ads into organic social media marketing, email marketing, organic search marketing, and other marketing efforts.

That means that you can use PPC ads to boost your organic marketing efforts. 6. You only pay when they click. You can experiment with pay-per-click because there’s no huge initial investment. If your ad is unsuccessful, you’ll know because people aren’t clicking. This means that often your mistakes aren’t that costly. When you find what works, it’s easy to scale. 7. Get maximum control over incoming traffic. If you get more orders than you can fulfill within a reasonable time, you disappoint customers. With paid ads, you have more control over this ebb and flow because you can increase or decrease ad spend and visibility largely at will.