Twitter and the media account for 80% of conversations on this topic. croatia number data On the other hand, the impact that greenwashing has on other social networks is very small. Onclusive has stated that only 9% of the conversation on this topic has had LinkedIn as a forum. Instagram or Facebook register less than 3%, while blogs or videos have a residual presence.
There is a great concern among companies and their communication managers to avoid falling into greenwashing. Their goal is to discover how to guide their brands' progress in terms of environmental sustainability.
Although companies may set science-based targets to meet their environmental commitments, many do not plan to communicate them.
When a debate arises around greenwashing, it is not usual for a specific company or brand to be mentioned, "although this does not mean that we can breathe easy, because the stain on a sector in general can affect them and, in addition, there is more and more knowledge about this issue in public opinion, so public complaints about greenwashing are expected to increase," according to Héctor Linares, general manager of Onclusive Spain.