CTA sample - what CTA can look like

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You can also use Dr. Robert Cialdini’s principles to produce inclusive content (and not just design and images). Some of the recommendations he provides are:

Principles of persuasion - Opt for an inclusive approach
Source: Influenceatwork
Keep a brand bible handy
Another tip on the list is to keep a brand bible handy, which will allow you to navigate:

This brand bible will help you stay consistent with your branding and get your brand known to your readers, no matter what channel they use to interact with you.

Ultimately, in the long run, this taiwan whatsapp familiarity and trust will lead to increased engagement rates. In fact, many studies show that brand trust leads to repeat purchases.

Side note: While not directly in the branding bible, experts also recommend using optimal grids when creating newsletters.

#5. Highlight your CTA (also try to make it value-oriented)
If you want to increase the engagement and click-through rate of your call-to-action , here's a design tip you can put into practice: make your CTA button a contrasting color from the rest of your text.

For example, here's what your CTA might look like:

Experts suggest focusing on one clear CTA instead of multiple CTAs throughout the newsletter text and using action words and verbs. For example, some CTAs could be "Get Started Now" or "Buy Today!".

Other recommendations are:

Repeat CTAs at the end of the text (so as not to force the reader to scan the newsletter again).