infographic trends for future insurance

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This is why every insurer will have to adopt a multi-access approach, a communication method that is much more open, inclusive and articulated than the traditional one.

According to McKinsey, customers are demanding a multi-channel distribution of honduras whatsapp resource communications. While insurance companies traditionally relied on agents and brokers to open and maintain the primary channel of interaction with their customers, this approach has all but disappeared. Now, customers are demanding multiple access points to interact with their insurers throughout the customer's journey .

Creating new touchpoints along the insurance journey
To make the concept of “multiple access” that we have referred to a reality, insurers must adopt a more granular view , addressing the entire consumer journey. They must become aware of the fact that customers interact with their insurers on online and offline touchpoints and within different channels , before, during and after purchasing a product. Engaging and retaining policyholders in this context characterized by old and new touchpoints and multiple active channels requires a design effort. It is necessary to structure a real ecosystem in which to insert the different modes of interaction: from traditional, in-person and “offline” contact to telephone, online, mobile and social media channels. The future of insurance – or rather, the rapidly evolving present – ​​will be dotted with omnichannel customer experiences, with seamless transitions between channels.