younger user base than other social media channels.

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Snapchat Ad Best Practices (with more examples!) Snapchat ads are a great way to engage your audience, but they can also cost you a lot of money if you don’t know what you’re doing. To help you avoid costly mistakes, we’ve put together a list of Snapchat ad best practices: Optimize for vertical viewing The most important austria phone data thing to remember is that Snapchat is a mobile-first platform. Don’t forget to optimize your content for vertical video ads, not horizontal ones. The video or image for your ad should fill the entire screen and conform to a 9:16 aspect ratio.

Casper's Snapchat ad example This Snapchat ad example from Casper fits a lot of information into a small vertical space. Include a bold CTA Include a clear call to action (CTA) in your ad that encourages users to take a desired action, such as visiting a website, making a purchase, or installing an app. Make the CTA eye-catching and easy to understand. Snapchat native ad example with an eye-catching CTA This Snapchat ad example includes the CTA "Enhance your shower experience." Free Guide >> 30 Ways to Market Your Business (With or Without a Budget) Segment your audience with smart targeting options Snapchat is a mobile-first platform with a

Therefore, brands need to think about how to best reach their audience on Snapchat. One way to do this is to segment your audience based on demographics or interests. You can use Snapchat's targeting options to reach your target audience based on demographics, interests, behaviors, or location. This will help you deliver more personalized and relevant ads. Snapchat Ads Custom Audience Targeting Options Some of the custom targeting options on Snapchat.