Amazon's growth continues unabated and this forces companies that sell on this platform to be increasingly competitive. Standing out on search pages and having perfect listings has become an essential need to achieve more conversions and be able to increase sales on this marketplace.
While it is true that adding product listings on Amazon is not difficult, what is more difficult is doing it well, making the products stand out and more attractive to your potential customers. And this difficulty increases for those brands that have multiple product categories and operate in various markets. Monitoring hundreds of product pages and ensuring that they are all perfectly optimized is a task that ends up requiring a lot of effort and resources.
To solve this problem, the start-up Optopus developed Squid , a new SaaS that slovenia number data allows you to control all of a brand's listings from a single interface. This allows you to create, edit and implement Amazon product detail pages (including A plus pages) more quickly across all sites and marketplaces. Both reference content (perfect store program) and localized content can be accessed and customized in a single portal. This makes it much more economical and practical to obtain consistency across all content while being able to automatically optimize it to obtain maximum CRO (Conversion Rate Optimization). What makes this tool innovative is that it is the first to ensure that a company's SKU listings on Amazon are visible, accurate and effective, for both small and large businesses.
your Amazon product detail pages (feeds) across all desktop/mobile and app versions, at a multi-brand, multi-SKU, and multi-market level.
Squid
Its main benefits include:
Automation and editing: Based on an Amazon reference page, Squid creates new product pages for each of your brand’s SKUs in seconds – following Amazon’s template. The editing feature allows you to localize the content of the digital shelf (feed) according to each market.
A single shared workspace : This portal becomes a workspace where everyone can access, contribute, download and share. In the Squid interface different people can work together on the best Feeds and A+ Pages on Amazon, facilitating processes and communication between teams (brand team, legal, eContent managers, etc.).
Easy tracking and deployment: Facilitate the benchmarking process and global teams feel more empowered with the assets created as they are being used by local teams and can track progress. In addition, it is very convenient to visualize where the PDP reference assets are being used at market and channel level.