From Hybrid Working to Hybrid Marketing: How to Reach People Online and Offline

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If anyone thought the potential of hybrid marketing was exhausted, they will be forced to think again: hybrid marketing still represents an extremely effective approach today. There are many reasons for this longevity – and we will discuss them in this article – but its comeback is due to an exceptional circumstance, which has made it an imperative and no longer a simple alternative: we are talking about the COVID-19 epidemic, the event that in the recent past has given an incredible boost to the implementation of hybrid marketing solutions .

We know it well: the pandemic has changed the place where we work and the ways india whatsapp resource in which we collaborate and communicate and has effectively blurred the boundaries between home and workplace. The expression “hybrid work” has entered common parlance to describe the fluid alternation between the office, home and other spaces. Hybrid working developed as a reaction to an urgent need on the part of companies, which had to allow employees a continuity of operations that would otherwise be interrupted during periods of social distancing. What was once an emergency quickly emerged – for many individuals – as a daily need.



Workforce management policies have been radically revised in light of the preference shown by large groups of people for remote working methods. This shift – in mindset and habits – has been even more evident in the case of marketing teams who have found themselves having to use the technologies they already have, but not yet fully exploited, to collaborate and communicate remotely, often asynchronously. Communication platforms such as Zoom and Microsoft Teams have gone from being simple tools used to connect dispersed teams to the workplace, to being the workplace itself.