I would rather know what experience and shortcomings he gained from reviewing and summarizing failed products and how to avoid and improve them in the future. I believe that as long as the product manager has a little 10 years of work experience, most of them will have some failed project experience. Most of them will say that it is because the policy does not allow the business model to work and the research and development and marketing teams are not coordinated. This objective reason cannot be said to exist, but it is rare to hear that it is because of their role as product managers.
Recently, I saw a hospital bidding project for medical + medical poland whatsapp resource follow-up, which reminded me of a project of post-examination and discharge follow-up with a value of about 10,000 yuan in the Affiliated Hospital of Guilin Medical College. The project was the follow-up of chronic disease management of physical examinations and the follow-up of cancer pain day chemotherapy and medication reminders in the Department of Oncology and Gastrointestinal Surgery (pilot department). It was also my first time to do discharge follow-up for clinical business. In the end, this project was a failure in my opinion. The expected effect after going online was far from the expectations of the user department, resulting in the project not being truly implemented, accepted, and paid back.
I still remember that the automatic follow-up manufacturer we cooperated with at that time was NetEase Qiyu. What we thought and did was actually simple (why do we say simple? Because we are not from the medical department, we always use the thinking of software systems to serve clinical business. You think you understand what doctors want, but in turn, you need doctors to adapt to your processes and systems. In the final analysis, we think that the business and the data we want behind it are simple). The main method is to conduct telephone follow-up visits and satisfaction surveys based on the disease diagnosis on the front page of the medical record and the discharge summary.
Key Client Revenue Architect
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