Top Lead Generation Trends to Watch in 2025

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Especially since “you can’t unsee something .” Zach Seward . recently appointed head of AI at The New York Times. provided insights into how AI can be used positively in news reporting: “ AI journalism goes wrong when it is unchecked. lazy. self-serving and opaque. It needs to be checked and driven by what is best for readers. ” He listed a series of use cases (from the worst – " The bad and ugly " – to the most positive. ranging from the repulsive example of CNET to the real-time reports of the NYT.


The most successful cases are those based on "classic" machine learning of russia telegram recognizing structures in large masses of data. The Marshall Project . a nonprofit media outlet covering the U.S. justice system. Investigated which books are banned in state prisons and why. Recent uses of Transformers models. or generative AI. are helping to decipher the chaos of the world. ranging from examples from the Marshall Project (above. to Realtime . a real-time generation of graphics: “ In the face of the chaotic and messy reality of everyday life. LLMs are useful tools for summarizing texts. searching for information. understanding data. and creating structure .


” But Zach Seward insisted on a point that is not insignificant for the NYT: “In all of these cases. you start and end with humans. with a little bit of generative AI power in the middle to make a difference.” You can find his entire presentation here Streaming: FAST Fashion. in the era of users In front of a packed house. Paramount CTO Phil Wiser reimagined the modern media company. According to him. studios are actively looking at generative models and have a high enough level of expertise to understand them.