How to Create Custom Reports in GA4

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Advanced Segmentation - With GA4 custom reports, you can segment your data based on specific criteria. This can help you identify trends, patterns, and areas of opportunity that may not be visible in standard reports.

In-depth Benchmarking - Customized reports let you compare metrics, dimensions, and segments to understand how your business is performing.

Automation - Once you have set poland whatsapp up custom reports in GA4, they can be automatically updated with the latest data, ensuring you always have up-to-date information.

GA4's custom reporting flexibility allows for quick adjustments. You can also combine these reports with your PPC dashboard or other reports for detailed ad analysis and faster decision making.

In addition to the benefits, creating custom reports in Google Analytics 4 can come with some challenges.

Transition from Universal Analytics - Google Analytics 4 operates on a different data model than Universal Analytics (UA). Instead of relying on sessions and page views, GA4's measurement model is based solely on events. This change can be confusing.

Learning Curve - Let's be honest: We were all frustrated at first because GA4 seemed complex and some common functions are handled very differently than in UA. Even for tech-savvy users, the platform can be difficult to navigate and understand. So, even the most experienced PPC specialists need some time to adapt to its features and customize their first reports.