It is a type of marketing that consists of applying marketing strategies translated into the digital world. That is, it promotes products or services through the Internet.
One of its advantages is that it can be applied at any stage of the sales funnel . A good digital marketing strategy goes from when the potential customer knows the brand until after making their purchase.
Why use digital marketing tools?
More and more people are choosing the digital world over the physical world when it comes to shopping. It is even expected that by 2025 the number of users in the e-commerce market will reach 4.877 billion, as we detail in our Annual E-Commerce Report .
Nowadays, it is very difficult to maintain a business, especially if it is a virtual store, without investing in digital marketing, and 1 in 4 Internet users aged 16 to 64 (27.6%) discover phone data new brands, products and services through advertisements .
This makes it increasingly important for businesses to have the necessary tools to achieve the best strategies .
Digital marketing tools: which one to choose for your business?
Digital marketing tools are software focused on optimizing and automating processes, as well as analyzing large volumes of data and facilitating the management of various tasks.
There are many tools on the market that serve to facilitate the implementation of different strategies.
If you already have a clear idea of the needs of your business segment, as well as the objectives of your brand, it will be much easier to find the ideal combination.
Keep reading to find out which digital marketing tools are ideal for your business.
Email marketing tools
You have probably already sent an email of this type to your clients, either to welcome them or to carry out some promotional marketing action such as informing them of a discount or launch.
Nowadays, email marketing is one of the main communication channels between brands and customers. It is also an excellent alternative for building relationships and nurturing your potential customers.
Check out some of the tools you can use to automate your mailings .
Hubspot
HubSpot is one of the largest email marketing automation tools in the world.
Its main feature is its CRM ( Customer Relationship Management) function , which allows you to organize potential customers into stages and thus create a large database.
In this way, more sales can be generated, in addition to ensuring excellent customer service.
Although CRM is the strongest feature of this platform, it also provides some other very useful features for email marketing such as link segmentation and the creation of landing pages , forms, pop-ups, automated flows and reports.
Learn more:
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HubSpot: What it is and how to use it step by step
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Mailchimp
MailChimp is a marketing tool that allows you to automate email sending, segment lists, create registration forms and analyze campaign results.