In business development, according to Antonio, basic products bring good benefits. From his sector, he admits that this has affected his business model, with the dermocosmetics sector being framed in different brands for all channels, selective or general. "The world of e-commerce has caused a depositioning, located in marketplaces outside the market," thus identifying how to adapt commercial policies according to needs.
Speaking about changes in consumer behaviour and new habits, Marta Lucas from Fagor Electrodomésticos points out that purchases are more specific and customised. The product is linked to brand communication, thus requiring a greater investment, as the online public is very diverse .
easy to sell and kuwait number data very difficult to make money ”, so you have to be well informed about the basics when considering e-commerce, being tools that add up and you have to know how to take the step by training yourself in price and positioning. It is a promising sector and everyone wants to adopt it but with the need to do it correctly. “The challenge for a company is to be well informed about what launching an e-commerce implies”, he says.
The audience has also been part of this event by asking questions to the speakers. One of them was: "Do you think that packaging designs should be adapted to e-commerce?" The key has been to focus on a fictitious package that identifies the brand, thus enriching the content to the maximum, in order to present a visual aspect that is "pleasant to the eye" and impacts the consumer, according to Luis.
As for the reality of a brand , Marta Sáez asks the speakers, taking into account their growth in e-commerce, the question "how is it affecting your relationship with traditional retailers?", taking over the pharmaceutical sector with Cantabria Labs, with the sale of pharmacy products on other platforms where the price rises to "senseless" levels, the volume of purchases "has ceased to make sense" thus seeking the low value they adopt. They thus seek social benefits, in this case in pharmacies, moving to e-commerce through newsletters or social networks, with segmented samples where "the value is to recognize both physically and online and reward it."