Key Client Development Leader

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Image Source J – Journey Mapping If you know where your customers are in the buying process, you’re in a much better position to send them useful content. For example, if someone looks at your holiday gift guides, you might want to consider sending them a discount on gifted orders. Similarly, if someone just joined your email list during the holiday shopping season, an exclusive discount could prompt them to take the next step. Think carefully about where each group of customers is in your sales funnel as you’re developing your campaign and what you can do to take them to the next phase. K – Keywords If your emails are archived online or on your website blog, including specific keywords can help people find them, which can drive a surprising amount of traffic.


Our advice is to choose keywords associated with holidays saudi arabia whatsapp resource and your products that people might search for when they’re on your site. This isn’t the most common practice, but there’s no doubt some value to it, depending on your industry and audience size. L – Landing Pages Next, it’s a really good idea to create landing pages for your holiday emails. Since landing pages usually contain important information about the product, discount, or event you’re promoting, it’s easy to see why they are so important. As a general rule, each campaign should have a designated landing page. You can choose to make these pages public on your site or restrict access to subscribers who click the link in your email.


If you’re offered a special discount for subscribers only, this is the way to go. Image Source M – Mobile Optimization It’s estimated that 41% of all emails are read on smartphones, with the general consensus being that this trend will grow over the next several years. With that in mind, always make sure your emails look good on mobile devices. You’ll want to use a readable font, big, clickable buttons, and a single-column design so your emails are super easy to read, regardless of how people choose to engage with your messages. N – Newsletter Signup We’ve already mentioned that the holiday season is a great time to grow your list.