Donor Behavior and Donation Statistics

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More facts about nonprofit digital marketing pipelines
82% of nonprofits believe email is one of the most effective digital channels for reaching supporters.
71% of nonprofits believe Facebook and Instagram germany phone number are the most effective digital marketing channels.
33% of nonprofits view peer-to-peer fundraising as one of the most effective digital channels.
The average CPC for digital ads varies: $2.99 ​​for social media, $3.68 for video, and $3.72 for search ads.
Digital advertising investments continue to grow, with overall nonprofit spending increasing by 12%.
Nonprofit organizations have seen a massive 102% increase in investment in paid social media advertising.
Email-based marketing and promotions generate 28% of all online nonprofit revenue.
Understanding donor behavior is important to developing an effective nonprofit marketing strategy. Let’s dig into some key statistics that can impact your fundraising approach.

10. A compelling reason motivates 74% of donors to increase their donation amount or give outside of their normal schedule.
To make your reasoning compelling, focus on stories that tell the direct impact of your donation and create an emotional connection.

What EB Research Partnership shared on Instagram is a great example of this. The nonprofit regularly posts on Instagram about the lives of children with the disease Epidermolysis Bullosa (EB).

This approach allows donors to understand the real-world impact of their donations. By sharing personal stories and vivid images, the EB Research Partnership creates emotional connections that inspire donors to give more generously.

EB Research Partner Program Instagram page
11. 75% of donors seek information about a charity’s achievements before deciding to donate.
People want to know that their contribution will make a real difference. Seeing concrete achievements helps build trust and confidence in a charity’s effectiveness.

To fulfill this need, you can display social proof on your website. This can include testimonials, case studies and trust badges that demonstrate your organization’s impact and credibility.

Here’s a great example from Pencils of Promise, which uses digital counting animations to demonstrate the impact of its community:

Social Proof of Promise Pencil
To learn more, check out our article on how to create a comments page in WordPress and our guide to the best social proof plugins.