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He did so within the framework of the 37th AEDEMO

Posted: Tue Jan 07, 2025 3:47 am
by Bappy10
Publiespaña, the advertising subsidiary of Mediaset España, has presented the commercial possibilities offered by its DATA model , which provides unprecedented optimization of advertising planning for advertisers' campaigns in audiovisual media.
TV Seminar, with a presentation entitled ' Honey, I've blew up the kid'. In collaboration with Smartme Analytics, Publiespaña has carried out the first single source multimedia study on audiovisual consumption carried out by children aged 4 to 12 , as well as the time spent on leisure activities in their free time.

This is an important age target from a commercial point of view, as stated by the company. bulgaria number data Thus, the study concludes that video consumption (on television or on other devices) is the activity to which children spend the most time (an average of 3 hours and 19 minutes a day), after sleeping and attending school. Of all this time, television content (linear and digital) is the main protagonist , with an average of 1 hour and 36 minutes a day, ahead of consumption carried out on YouTube (52 minutes), streaming platforms ( 32 minutes) or on social networks (19 minutes).
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