The activities that people are most keen to sink their teeth into in
Posted: Tue Jan 07, 2025 4:20 am
Ever since Mark Zuckerberg announced with great fanfare last October that Facebook was betting everything on the metaverse, many people have been in a state of shock and a multitude of questions have been swirling in their heads. How much potential does this technology have? Although many are suspicious (probably rightly) of the parallel virtual universe that the metaverse poses, the truth is that its potential is enormous . At least this is what can be deduced from a recent study carried out in Germany by OMD.
61% of consumers surveyed by OMD in its report have their eyes set on the metaverse and 11% have already taken the plunge into virtual worlds on platforms such as Second Life, Decentraland, AlphaVerse or Next Earth.
Along these lines, 18% of consumers plan to enter the metaverse soon and 32% can albania number data perfectly imagine themselves operating in virtual universes.
the metaverse are travel (48%), gaming (46%) and education (45%). 41% are also interested in virtual universes as spaces focused on social contact and shopping, and 37% believe that the metaverse holds many possibilities in terms of cultural experiences.
The metaverse is a veritable garden of commercial opportunities for advertisers
OMD's study suggests (and this is an important piece of information for advertisers) that a more than respectable number of consumers are more willing to be tempted by the metaverse and do so without too many reservations.
According to OMD, potential application areas for this new generation of technology include virtual event sponsorship, virtual shopping sessions, and commercial use of NFTs .
In virtual universes, advertisers can also use eye tracking to track trends in real time and the emotions underlying those trends.
“The metaverse is in many ways the internet of the future, a universe where real and virtual worlds will seamlessly merge ,” says Sophie-Lulu Bloch, social media expert at OMD.
In the metaverse, targeting could also become even more precise , which will likely catch the attention of many advertisers in light of the imminent demise of cookies.
The colossal amount of data handled in the metaverse may, however, be a problem and open the floodgates of reluctance among consumers. “As the metaverse is a virtual world where users can move, shop and even work, a lot of data is also collected about them. It remains to be seen how data protection will be managed in the metaverse and who will actually ha
61% of consumers surveyed by OMD in its report have their eyes set on the metaverse and 11% have already taken the plunge into virtual worlds on platforms such as Second Life, Decentraland, AlphaVerse or Next Earth.
Along these lines, 18% of consumers plan to enter the metaverse soon and 32% can albania number data perfectly imagine themselves operating in virtual universes.
the metaverse are travel (48%), gaming (46%) and education (45%). 41% are also interested in virtual universes as spaces focused on social contact and shopping, and 37% believe that the metaverse holds many possibilities in terms of cultural experiences.
The metaverse is a veritable garden of commercial opportunities for advertisers
OMD's study suggests (and this is an important piece of information for advertisers) that a more than respectable number of consumers are more willing to be tempted by the metaverse and do so without too many reservations.
According to OMD, potential application areas for this new generation of technology include virtual event sponsorship, virtual shopping sessions, and commercial use of NFTs .
In virtual universes, advertisers can also use eye tracking to track trends in real time and the emotions underlying those trends.
“The metaverse is in many ways the internet of the future, a universe where real and virtual worlds will seamlessly merge ,” says Sophie-Lulu Bloch, social media expert at OMD.
In the metaverse, targeting could also become even more precise , which will likely catch the attention of many advertisers in light of the imminent demise of cookies.
The colossal amount of data handled in the metaverse may, however, be a problem and open the floodgates of reluctance among consumers. “As the metaverse is a virtual world where users can move, shop and even work, a lot of data is also collected about them. It remains to be seen how data protection will be managed in the metaverse and who will actually ha