This does not mean, however, that all advertisers
Posted: Tue Jan 07, 2025 4:40 am
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Martínez Amo says that ONiAd is an open platform for any company to run advertising campaigns, although it is true that there are a number of verticals that work with and are more willing to work with the company. Some examples that he shares are dental clinics, opticians or physical stores. In short, the B2C sector works perfectly with the ONiAd team and work.
working with them are independent. latvia number data In fact, this figure corresponds to 50%, while the other 50% come through agencies. And the project is not limited to the tool and its offer. ONiAd wants to take programmatic advertising further and does so through universities and business schools: “ These two institutions are key for us. We want to help programmatic to spread and penetrate the world of marketing in Spain ,” explains Martínez Amo.
The truth is that, compared to northern Europe, our country was behind in terms of programmatic, but as the CEO of ONiAd points out, "we have started to invest more in this type of technology." For this reason, educational entities have begun to take note of this market niche, to train future professionals who will make advertising with these characteristics possible. ONiAd's objective is to be present in this training and transfer its tool to educational centers so that students become familiar with the technology.
Who can use ONiAd and who is it intended for?
The CEO of the tool assures that its operation is flexible and open to all types of public, but in the end there is a type of client that works with them more in the long term: « With us, those who need a certain independence when it comes to management stay because they do not have time to learn to use complex tools or do not have multi-million dollar budgets .» Martínez Amo assures that this type of client, seeing the simplicity of the tool, stays with it and decides to invest more in the long term.
Martínez Amo says that ONiAd is an open platform for any company to run advertising campaigns, although it is true that there are a number of verticals that work with and are more willing to work with the company. Some examples that he shares are dental clinics, opticians or physical stores. In short, the B2C sector works perfectly with the ONiAd team and work.
working with them are independent. latvia number data In fact, this figure corresponds to 50%, while the other 50% come through agencies. And the project is not limited to the tool and its offer. ONiAd wants to take programmatic advertising further and does so through universities and business schools: “ These two institutions are key for us. We want to help programmatic to spread and penetrate the world of marketing in Spain ,” explains Martínez Amo.
The truth is that, compared to northern Europe, our country was behind in terms of programmatic, but as the CEO of ONiAd points out, "we have started to invest more in this type of technology." For this reason, educational entities have begun to take note of this market niche, to train future professionals who will make advertising with these characteristics possible. ONiAd's objective is to be present in this training and transfer its tool to educational centers so that students become familiar with the technology.
Who can use ONiAd and who is it intended for?
The CEO of the tool assures that its operation is flexible and open to all types of public, but in the end there is a type of client that works with them more in the long term: « With us, those who need a certain independence when it comes to management stay because they do not have time to learn to use complex tools or do not have multi-million dollar budgets .» Martínez Amo assures that this type of client, seeing the simplicity of the tool, stays with it and decides to invest more in the long term.