Web advertising (retargeting advertising)

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Owned media can be used not only for lead generation but also for lead nurturing. By posting content that potential customers need and encouraging them to visit repeatedly, you aim to maintain a relationship of trust. When expanding your content

, be sure to provide information that corresponds to the purchasing phase of your whatsapp filter potential customers. For example, for potential customers who don't know much about your product or service, provide content that explains the overview. On the other hand, for potential customers who are in the comparison and consideration stage, it is effective to provide content that will serve as material for their consideration, such as detailed specifications of the product or service and implementation examples.



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Retargeting advertising is a method of displaying ads to potential customers who have visited your company's website while they are browsing external websites. It is cost-effective because it allows you to approach only potential customers who are interested in your company's products and services.