Digital presentations are tools that allow you to communicate ideas, using audiovisual elements to capture attention and improve the way you convey messages.
The ability to communicate clearly and directly is important for anyone, but even more so for entrepreneurs who have to convey ideas to their collaborators, partners, investors, etc. One way to do this is through digital presentations .
To help you better understand this format, in this article you will learn what digital presentations are , what their characteristics and advantages are, and some programs that will help you create them.
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What are digital presentations?
Digital presentations are digital files that serve to communicate ideas in different environments, whether school, work or family.
In the business world, they serve to communicate a company's objectives , the business plan (to get investors), sales report, buyer persona , sales strategy, commercial strategy, advertising strategy, just to mention a few topics.
A digital presentation can include elements such as text, photos, videos, audio, infographics, animations, etc. Its objective is to present, narrate or persuade a specific audience about a specific topic. It should be noted that, in general, they are a complement to an oral presentation.
These can be viewed on an individual monitor, in a video conference or projected on a screen. They can also be consulted at any time if the digital file is shared.
Although there are presentations that can be understood without the need for a speaker, most of them require the presenter's speech to complement their communicative function.